Pharmashelve appoint Pharmafit as sole Ireland distributor

Crusader, the specialist retail display design company based in Manchester has just appointed one of Irelands leading pharmacy shop fitting specialists, Pharmafit, to be the sole brand representative and distributor for the company’s specialist pharmacy shelving product Pharmashelve.

Pharmashelve has proved so successful since its launch in 2005 that Crusader has embarked on a world wide search to identify, locate and recruit specialist pharmacy shop fitting companies who have the experience and capabilities to bring the highly successful pharmashelve brand to new geographical markets.

Crusader is currently in talks with distributors in Spain, Sweden and India but the agreement with Pharmafit to supply Ireland is the first agreement to be fully completed.

Pharmashelve is the latest pharmacy shelving and storage solution developed by UK based Crusader specifically for pharmacists who are faced with the problem of limited storage and display space within a retail pharmacy. Pharmashelve ultimately frees up space within a pharmacy and has many unique storage and display features that can only be found on the Pharmashelve product.

As part of the distribution agreement, Crusader will be providing all the marketing support material for Pharmafit which includes a new website with information for Irish pharmacists, new brochures, direct mail information, exhibition equipment, adverts and press stories.

Pharmafit is a company specialising in the design and installation of exterior and internal fittings for Pharmacists. Located in Co. Wexford, Pharmafit was set up in the mid 1990's exclusively catering for Pharmacists in Ireland. Pharmafit provides a one-stop service for all shop fitting needs with skilled craftsmen and specialised machinery to take any pharmacist from the drawing board to reality and is the perfect partner for a product like Pharmashelve having a similar customer base.

Steve Turner, Director said “We have been overwhelmed by how well Pharmashelve has been received in the UK and how quickly both independent pharmacists and larger chains have embraced and installed the product. To be honest, I think the low cost and better features in comparison to the other similar solutions on the market had a lot to do with it.” Steve continues “We are all extremely pleased to finalise this agreement with Pharmafit and are looking forward to working with such a professional and forward thinking company. Both companies have great expectations of the Pharmashelve product in Ireland.”